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  • Color Wow Root Cover Up

Color Wow Root Cover Up

Created by Gail Federici, the co-founder of John Frieda’s hair care company, Color Wow is designed to handle a number of common problems that are experienced by those with color-treated hair. Helping to camouflage gray roots, Color Wow seamlessly masks the appearance of roots without creating a dry or dull texture. Peroxide-free and semi-permanent, this product is an absolute game changer for women who color their hair.

The benefits of Color Wow Root Cover Up

  • Covers the appearance of gray roots instantly
  • Peroxide-free and won’t damage your hair
  • Able to mask dark regrowth, even in lightened hair
  • Helps to extend the life of your highlights
  • Ideal for frizzy hair and doesn’t create a dull or dry texture